UAE residents now have access to a co-badged ‘Jaywan – Visa’ debit and prepaid card, enabling seamless transactions both locally and internationally. This initiative, launched by Al Etihad Payments in partnership with Visa, expands the usage of Jaywan cards to over 150 million merchants across 200 countries and territories.
A Milestone in UAE’s Payment Landscape
This marks the first time a co-badged Jaywan card is available for online transactions and international payments, making it a game-changer for residents who frequently shop online or travel abroad.
Previously, banks and financial institutions issued mono-badge Jaywan cards for domestic use within the UAE and GCC countries. However, with this co-badge partnership, UAE customers can now make purchases globally through Visa’s vast payment network.
How the Payment System Works
- Within the UAE: Payments will be processed via UAESWITCH, the country’s national card switch.
- Internationally: Transactions outside the GCC will be handled through VisaNet, Visa’s global payment network.
This partnership aligns with the UAE’s vision to enhance financial inclusion and reduce cash-based transactions, creating a secure and cost-effective payment ecosystem.
Strengthening the UAE’s Financial Infrastructure
Al Etihad Payments, a subsidiary of the Central Bank of UAE (CBUAE), has been working on Jaywan’s expansion as part of the country’s broader digital transformation strategy.
Saif Humaid Al Dhaheri, Chairman of Al Etihad Payments, emphasized the significance of this initiative:
“Jaywan is a key step toward strengthening the UAE’s financial infrastructure, offering a locally rooted payment solution that supports economic growth and digital transformation.”
Similarly, Dr. Saeeda Jaffar, Senior VP and Group Country Manager for the GCC at Visa, highlighted the shift toward digital payments:
“With around 30% of payments still made in cash, we look forward to expanding the benefits of digital transactions for consumers, businesses, and the wider UAE economy.”
A Future-Ready Payment System
With Jaywan – Visa cards, UAE residents now have a more versatile and globally accepted payment option, reinforcing the country’s move toward a digital-first economy.
