Artificial Intelligence (AI) is transforming the foundations of modern governance and business. For Khalid Murshed, CEO of e& enterprise, the digital transformation arm of global technology leader e&, AI’s purpose goes far beyond innovation—it’s about creating tangible value for people, economies, and nations.
Murshed believes that when supported by cloud technology and cybersecurity, AI becomes the “digital spine” of national progress, empowering smart governments, resilient economies, and citizen-centric services that improve everyday life.
“AI for impact isn’t about technology for its own sake. It’s about outcomes that improve lives,” says Khalid Murshed.
Key Highlights
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200+ AI use cases deployed across sectors
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Sovereign cloud infrastructure ensures local data protection
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AI copilots improving healthcare, utilities, and business operations
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Collaborations with AWS, Microsoft, and Meta for co-innovation
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AI Academy & Leadership Programs developing regional expertise
Smart Governments: Building Nations Around Citizen Outcomes
Across the Middle East, governments are redefining public service through AI-enabled governance. From predictive traffic systems that reduce commute times to AI healthcare diagnostics that enhance early disease detection, the focus has shifted to measurable outcomes.
Under Murshed’s leadership, e& enterprise has introduced over 200 AI-driven initiatives, including:
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AI copilots for faster case resolutions in justice systems
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Smart city platforms that optimize mobility, energy, and waste management
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Digital identity solutions such as UAE Pass, which now streamlines access to 1,000+ services
“If people can’t feel the improvement, we’ve missed the point,” says Murshed. “Innovation must be accessible to everyone.”
Digital Economies: Sovereignty, Scale, and Security
As economies digitalize, data sovereignty and cybersecurity have become vital to ensuring long-term trust. e& enterprise’s approach emphasizes in-country cloud infrastructure, AI readiness, and national alignment.
Key initiatives include:
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Supporting Saudi Vision 2030 with AI-ready cloud and cybersecurity frameworks
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Establishing a regional cyber hub in Egypt to protect North African infrastructure
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Expanding into Eastern Europe with scalable AI and sovereign cloud solutions
Murshed underscores that sovereignty is not just regulatory—it’s about capability and resilience.
“We deploy only where data can remain local and secure. Sovereignty is about capability, not compliance,” he explains.
Citizen-Centric Services: AI That Improves Daily Life
From energy to healthcare, AI applications are reshaping essential services. e& enterprise is integrating AI copilots that:
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Predict and prevent utility outages
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Optimize energy consumption for sustainability
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Enable SMEs to access AI tools without the need for technical expertise
In healthcare, AI-enhanced medical imaging is improving diagnostic accuracy and expanding patient access.
“SMEs shouldn’t need a data science team to benefit from AI,” says Murshed. “Technology must serve people and save time.”
Ecosystem Collaboration: Co-Creating the Future of AI
Collaboration is central to e& enterprise’s success. The company’s partnerships with AWS, Microsoft, and Meta go beyond technology licensing—they’re co-innovation platforms.
Together, they are:
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Building GenAI Centres of Excellence
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Advancing sovereign cloud capabilities
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Designing multilingual conversational commerce platforms for enterprises
These partnerships align with national digital strategies, ensuring that innovation remains locally relevant yet globally scalable.
“We don’t just adopt global technologies—we shape them to reflect our region’s ambitions,” says Murshed.
Responsible AI: Building Trust as the Core of Innovation
With AI’s rise comes the need for trust, ethics, and governance. e& enterprise integrates accountability across all projects through:
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Bias testing and explainability frameworks
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Sector-specific data compliance
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Sovereign data hosting
The company is also nurturing talent through its AI Academy and Chief AI Officer Programme, equipping leaders across industries to deploy AI responsibly.
“Speed matters, but trust is the multiplier,” notes Murshed. “Without trust, innovation cannot endure.”
A Vision Beyond Today
Looking ahead, Murshed envisions e& enterprise as the AI-powered digital backbone connecting governments, industries, and citizens across regions.
By embedding AI alongside cloud and cybersecurity, the company is shaping a secure, inclusive, and sustainable future. From Arabic language AI models to smart district platforms, its innovations are not only transforming the Middle East but also setting global benchmarks for responsible digital transformation.
“Technology should empower nations, uplift citizens, and create shared prosperity,” concludes Murshed.
FAQs
Q: When was Khalid Murshed’s AI strategy introduced?
Ans: e& enterprise’s citizen-centric AI strategy has evolved over recent years, expanding significantly by 2025 across the Middle East, Africa, and Europe.
Q: What sectors benefit from e& enterprise’s AI solutions?
Ans: Key sectors include government services, healthcare, energy, justice, and small businesses.
Q: How does e& enterprise ensure AI security?
Ans: By implementing sovereign cloud platforms and in-country security operations, ensuring all sensitive data stays within national borders.
Q: Why is trust central to AI development?
Ans: Trust ensures longevity. e& enterprise prioritizes ethical AI deployment with strict governance frameworks.
Q: How does AI contribute to UAE’s future vision?
Ans: AI is a key enabler of the UAE’s smart government and digital economy goals, driving innovation, efficiency, and citizen satisfaction.
Through innovation rooted in sovereignty, trust, and collaboration, e& enterprise is leading the UAE and wider region into a new era of AI-powered transformation. By ensuring that technology truly benefits people, Khalid Murshed’s vision exemplifies how the region can shape a digitally empowered, sustainable, and inclusive future.
